I just saw my first commercial for Sonic Boom: Rise of Lyric.
This is going to suck SO BIG!!! Any given Honey Nut Cheerios commercial has more intelligence, and a comparable level of animation.
I know it's a commercial for the game and not the game itself, but better to launch the game and rely on several decades of goodwill than to try to sell it with something like THAT!
UPDATE: I know nothing of the game but if it's anything like the TV show then Sega is reaching for a pre-pre-ado demographic. It plays like Sonic X crossed with the most recent reboot of the Care Bears but without the really ugly computer animation. The characterizations ... well, they're all over the highway. Sonic is a bit more caring about Tails but seems to have been demoted to straight man when dealing with Eggman, who brought Orbot and Cubot for purposes of shtick. He himself has lapsed back into Adventures of Sonic the Hedgehog ineptitude. Knuckles is mired in big-and-stupid mode.
As for the females, Amy Rose is all touchy-feely while Sticks the Badger gets all the intensity. Ordnarily, I would have expected Amy Rose to be each in turn, so it's clear that Sega or whoever put this together hasn't really figured out who or what Sticks is and where she belongs in the organization.
The show makes me think of "Teen Titans Go!" which is the recent reimagining of "Teen Titans." The show works because the writers have thrown the older show's narrative style to the winds and has reduced it to sketch comedy. That TTG works is due to the familiarity with the characters as 1-dimensional superheroes. That dynamic simply doesn't work in the Sonicverse so it just feels awkward in Boom.
The producers of the series have obviously tried to come up with an action/humor blend with a dash of Heart (Sonic's concern for Tails in the first ep) but they clearly aren't all that familiar with the Disney/Pixar recipe. This really needed fixing in the writing stage. I don't hold out much hope that it will pick up, especially if the format doesn't veer from sketch comedy with action elements. Tell me a story, maybe I'll be more interested.